Alice Hsu

Alice C. Hsu is a seasoned accounting professional with over 24 years of experience in managing and overseeing financial operations across various industries. As the Controller of President Asset Group, she leverages her extensive background in accounting, financial management, and strategic planning to ensure that the company’s operations align with long-term stability and growth objectives.

Ms. Hsu’s career has been marked by her ability to establish and implement tactical goals and objectives, oversee internal controls, and lead budgeting processes that align with organizational goals. She previously served as Controller for Apex Digital, a leading U.S. consumer electronics company with over $1.5B of sales (2004), where she was responsible for the company’s financial reporting, liquidity management and forecasting, and overseeing vendor agreements and contracts. More recently, she served as Accounting Manager at Novalink, where she also played an integral role in the company’s financial management as well as implementing new operating policies and procedures. 

Her extensive experience includes coordinating with external auditors, liaising with lenders and manufacturers, and supervising teams to ensure efficient financial operations.

With dual degrees in Computer Information Systems from California State University Los Angeles and Accounting from the University of Shih Chien in Taiwan, Ms. Hsu combines sophisticated technical expertise with a deep understanding of financial principles to support the objectives at President Asset Group.